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Dean Mercado's Marketing Minute


Find out 5 steps to positioning yourself as an obvious expert in your field in this week's Marketing Read more

Dean Mercado's Marketing Minute


There is more to your brand than just good looks! Listen to this week's Marketing Minute to hear Read more

Dean Mercado's Marketing Minute


Do you procrastinate with your marketing because of fear of failure? Check out The Marketing Minute for a dose of Read more

Top 3 Business and Marketing
Lessons Learned in 2011

Posted on by Dean Mercado in Success Leave a comment

“Wisdom is understanding not only what to overlook, but what not to!”

What a year!  2011 certainly yielded a big stick!  After 4 years of a depressed economy, we saw many businesses, big and small, either get tossed for a loop or knocked out of the game completely.  Rest assured, just like how nature always has a way of getting things back in balance… so does business.  And for those of us who withstood the thrashings of 2011, I do believe this means increased opportunity in the years ahead!

For Online Marketing Muscle and me… 2011 was chock full of considerable wins and significant lessons… some lessons were awesome… and others will sting for a while!  What follows is my top 3… my hope is that you pull some value out of them as well.  Here goes: Read more


Content Curation – Hot Marketing Strategy For Small Business!

Posted on by Dean Mercado in Marketing Strategy, News, Social Media 1 Comment

Hey… I firmly beleive content curation is going to play a huge role in successful marketing campaigns for small businesses going forward… I see it in action already… As a matter of fact, I use content curation quite a bit in my business!  This blog post is an example of me doing just that!

So What Exactly Is Content Curation?

The easiest way to explain it is to watch this excellent video I came across through the content curation efforts of my Social Media friend Michael Q Todd.  That means Michael didn’t create the video, he curated it!  The video was created by the folks over at idio.

Take a peek! Read more


The Long Tail of Social Media

Posted on by Dean Mercado in Social Media Leave a comment
Dean Mercado's XeeMe Page

Social Media Sites Dean Mercado Hangs Out On

One thing I can say with all certainty… there is no shortage of social media sites out there! Twitter, Facebook, Google+, LinkedIn, and we can go on and on probably for the better part of an hour rambling them off… and that would be only the ones we know about. Now I don’t know the statistics however it seems that several new social media sites are showing up daily… some with sticking power and several without. Read more