Dean Mercado's Marketing Minute
Dean Mercado's Marketing Minute
Dean Mercado's Marketing Minute
Listen to this week’s Marketing Minute to learn how to use 3 techniques to lower your marketing costs and energize your business!
“Be the change you want to see in the world.” — Mahatma Gandhi
Now I’ve been at this entrepreneur thing for the better part of this decade and have studied with and modeled a wide variety of superstar entrepreneurs.
One thing that permeates all of my most successful mentors as well as all of the most successful entrepreneurs I’ve come across in my travels is simply that they understand and practice this one thing…
They give!
They give their time. They give their money. They give their wisdom. They give their love. They give their compassion. They simply give of themselves first and regularly. Not because they have to, but because they genuinely want to.
They don’t give with the expectation that they will get something in return. To them, that’s not really giving.
They give because they understand it’s not about them.
They give because they genuinely want to add value to others.
They give because it’s simply the right thing to do.
Need I say more?
So in closing, it’s all about giving.
Want more money… give more money!
Want more love… give more love!
Want more power… give more power!
Want more referrals… give more referrals!
Want more testimonials… give more testimonials!
The point here is that who you’re being has everything to do with what you’re doing each day which ultimately defines what you will have in your business and in your life!
Become the conduit that supports the natural flow of the universe and see the things you want flow to and through you regularly.
Copyright 2008 Online Marketing Muscle — All Rights Reserved.
Early on in my career I was fortunate to have come across a concept that has served me well in both my professional as well as my personal life. That concept was one I picked up from business visionary and author Tom Peters. It was about delivering “WOW” results… every time.
And in today’s fiercely competitive global economy, now more than ever, it’s critical to “WOW” your clients. Because I can assure you that if you don’t, someone else will!
So here are 10 ways to “WOW” your clients every time:
1. Refund the Difference
Got a better deal than you expected from your vendors for a particular product or service you quoted to your client? Refund them the difference.
2. Throw in Some Training
Teach your clients how to get the most value out of your products and services by offering some complimentary training.
3. Recommend Experts to Solve Other Problems
Have you become aware of other challenges or desires outside of your expertise that your client wants to solve? Refer other experts that can solve or satisfy them.
4. Follow-up to Ensure Satisfaction
You’ve made the sale… delivered the goods… now what? Whatever you do, don’t cut and run. I’m not saying overstay your welcome. What I’m saying is simply to touch base every so often to ensure they are still satisfied with what they purchased from you.
5. Refer Business to Them
We all want more and/ or better clients don’t we? Well the highest compliment we can pay our clients is to drive business their way. So if you trust that your client can deliver the goods, refer them.
6. Provide Detailed Documentation of Your Solution
Want to build your clients loyalty and trust in you? Then take the time to document what you did for them and why. For example, if you installed new computer network equipment, provide your client with a copy of the new network diagram as well as a copy of the configuration files of the equipment you installed; just in case someone else has to step in and pick up where you left off.
7. Invest Your Time in Really Getting To Know Them before You Sell Them Something
Simply put… the better you know your clients, the more they trust you. The more they trust you… the more they buy. A nice psychology side-effect of this is that when clients know, like, and trust you, they tend to be happier with what you sold them.
8. If the Shoe Doesn’t Fit, Don’t Sell It to Them In The First Place
Talking your client out of making a purchase from you is not typically natural to many of us. However your client will love you in the end for preventing them from making a mistake they may have regretted. The better solution… help them buy something more appropriate for them… and yes, that also means selling them a less expensive item if it’s a better fit for them.
9. Share Random Acts of Kindness
Every so often send them something of value… no strings attached! For example a complimentary special report, an article that you feel may interest them, free samples, etc.
10. Make Them Feel Special
Most everyone deep down has an innate desire to feel wanted, to feel needed, to feel special. Don’t wait for something life changing to make them feel special… it’s the little things that count most. For example, always greet them with a genuine smile, a firm handshake, and eye contact so captivating that they feel as if they are the only person in the room with you. Another example, send them a handwritten birthday card; Most of us never get too old for that.
So in closing, the key in implementing these is to under promise and over deliver. In other words, if possible refrain from promising these as part of the original deal. Instead, deliver any one, or combination of these, when your client isn’t expecting it and you’ll be well on your way to delivering a “WOW” experience for them. And just know that “WOW” experiences tend to get you more testimonials. WOW experiences tend to get you more referrals. And “WOW” experiences tend to get you more sales.
Copyright 2008 Online Marketing Muscle — All Rights Reserved.
If I want to learn from the best about a subject, I go find a person who is passionate about what they love to do and hire them. I was blessed to sit in a seminar at ACRSI conference, April 30th, I listened to Dean Mercado he is amazing and will take you to that next level in Internet Marketing. He truly understands the pains of a business owner. I highly recommend this Marketing Muscle Coach. Just amazing!
