Dean Mercado's Marketing Minute
Dean Mercado's Marketing Minute
Dean Mercado's Marketing Minute
We did it again! Secrets of Master Networkers Part II was a great success. The audience of The Long Island Way had a very informative and educational evening as well as a chance to try out their newly learned networking skills with a speed networking segment. Word is getting around about Dean and his motivational and inspiring seminars. Check out the following slide show of some pictures from the event:
If you happened to be one of the attendees, we’d love to hear your feedback!
This past Tuesday night we delivered one of our more popular seminars titled “Secrets of Master Networkers” to the audience of The Long Island Way with a bang! We saw many repeat attendees as well as met lots of new great people. Check out the following slide show of some pictures from the event:
If you happened to be one of the attendees, we’d love to hear your feedback!
Let’s face it. There are an endless number of marketing strategies and tactics that a small business can employ. And when you factor in all the different combinations of these, the task at hand of choosing which ones to use can be both daunting and overwhelming. Do I join a networking group? Should we advertise in the local newspaper? Should we participate in a trade show? Do we need a web site? All these choices can confuse you if you let them and simply put, a confused mind typically does nothing, it tends to lock up, and worse yet it typically doesn’t take the actions necessary to grow — actions such as marketing your small business.
So what I’ve done for you here is identify 2 types of marketing strategies that every small business must have to not only survive but thrive. So here goes:
1. A “Lead Generation” Type of Strategy
This type of marketing strategy at a minimum brings awareness to your target market of who you are, what you do, and why they should listen to you. It should help you generate interest amongst your target market in what you bring to the table — enough interest where they inquire about your products and services — they become a prospect for you.
Some examples of “Lead Generation” strategies and tactics are:
And we can go on an on and on here. However as you are probably starting to see your choices are endless so where do you start? Well how about choosing one or two that resonate immediately with you and work those for a while. If they seem to be working, continue, if not try a different one. In other words do more of what’s working and less of what’s not. The point is get into action!
2. A “Keep-In-Touch” Type of Strategy
Once you’ve acquired leads using any combination of “Lead Generation” strategies and tactics, it’s critical that you find ways to stay in front of them — stay in front of them long and effectively enough to persuade them to respond positively to your call to action — eventually becoming paying clients.
Some examples of “Keep-In-Touch” strategies and tactics are:
And once again, we can go on an on and on here.
So in closing, keep it simple. Choose one or two from each type of marketing strategy and work them diligently. Yes you will definitely find that some are better than others for you however, I firmly believe that any one of them, if diligently applied, will bear fruit — you just need to take massive action.
Copyright 2007 Online Marketing Muscle — All Rights Reserved.
I was fortunate to meet Dean at the ARCSI Leadership Convention in April 2011. Dean's passion for his business and dedication to educate the participants was amazing! He came a day early to sit at round tables, offering to go to lunch with people, stayed before and after his speaking engagement to answer questions. Dean was also a keynote speaker during the event and taught social media in an understandable, easy to navigate process. Social media can be overwhelming but with Dean you can be a Social Media Rock Star!
