Marketing Strategy

Dean Mercado's Marketing Minute


Find out 5 steps to positioning yourself as an obvious expert in your field in this week's Marketing Read more

Dean Mercado's Marketing Minute


There is more to your brand than just good looks! Listen to this week's Marketing Minute to hear Read more

Dean Mercado's Marketing Minute


Do you procrastinate with your marketing because of fear of failure? Check out The Marketing Minute for a dose of Read more

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Content Curation – Hot Marketing Strategy For Small Business!

Posted on October 20, 2011 by Dean Mercado in Marketing Strategy, News, Social Media 1 Comment

Hey… I firmly beleive content curation is going to play a huge role in successful marketing campaigns for small businesses going forward… I see it in action already… As a matter of fact, I use content curation quite a bit in my business!  This blog post is an example of me doing just that!

So What Exactly Is Content Curation?

The easiest way to explain it is to watch this excellent video I came across through the content curation efforts of my Social Media friend Michael Q Todd.  That means Michael didn’t create the video, he curated it!  The video was created by the folks over at idio.

Take a peek! Read more


Don’t Put All Your Eggs in One Basket

Posted on April 22, 2011 by Andrea Mercado in Marketing Strategy 1 Comment

Eggs in One BasketYou know the old saying “Don’t put all your eggs in one basket!” and when it comes to marketing your business, it’s no different!  So what does this mean as it refers to your business marketing?  It means that you shouldn’t dedicate all of your resources and effort into one marketing tactic and expect that you will get the same results indefinitely.  This is setting your business up for failure.

For example, if the only tactic you use to get business is to make sales calls and suddenly that doesn’t seem to be working for you anymore what do you do now?  If there is nothing else going on to support your marketing strategy, your business will quickly dry up.  It is far better to have a few good strategies and focus on those intently until they don’t work for you anymore.  If you find that something no longer is bringing in the results, then you can always add another piece to your marketing strategy and in the meantime you have several other tactics still working for you.

We typically recommend for most businesses that you do some online as well as offline marketing.  Some examples of online marketing would be blogging, social media marketing, websites and pay per click advertising.  Some examples of offline marketing would be print advertising, networking, and direct mail (postcards, flyers).  Obviously, depending on what type of business you are have will dictate what type of marketing is best for your business.  So while you are enjoying the Easter egg hunts, think about how you might be able to add a few new tactics to your marketing.  If you need some assistance, please call us here at Online Marketing Muscle, that’s what we do!Happy Easter from Online Marketing Muscle



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