local media Archives | Long Island Internet Marketing by Online Marketing Muscle

Is Your Website Ready for Google Mobile-geddon?

So... Because of its sheer importance, I'm going to get right to the point. Have you heard of Google Mobile-geddon yet? If you haven't, you certainly need to! What You Need To Know In a nutshell, here's a great excerpt from popular online news source Business Insider explaining what it is: "On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. The algorithm will start favoring mobile-friendly websites — ones with large text, easy-to-click links, and that resize to fit whatever screen Read more

Top Ten Ways to Increase Your Blog's Page Ranking

Top Ten Ways to Increase Your Blog's Page Ranking So what's the point of creating a blog if no one is reading it?  In order for people to read your blog, they have to know that it exists right?  This is where search engines come in handy.  But search engines list millions of websites and blogs daily and to see your blog people need to sort through a ton of bad sites.  So how do you get your blog to rank higher in search engines so that you can be found?  Well it's your lucky day because below I have Read more

7 Tips for Improving Your Website

7 Tips for Improving Your Website Everyone who knows anything about the Internet and promoting a small business can tell you that in order to draw in the business, your website has to shine.  When it comes to website design, many people are completely lost and what they end up with is a website that is dull, boring, and out of date, resulting in no visitors.  No visitors equals no business! So because I care, I'm going to give you a few tips for effective website design to help you make your website shine and propel your small business into the Read more

7 Tips to Become a “Rock Star” in Your Own Backyard without Breaking the Bank on Advertising

Posted on by Dean Mercado in Marketing Strategy 1 Comment

Let’s clear the air here. Advertising is not evil. In many cases it’s not even expensive… that is of course so long as it’s done right. However one thing I’ve learned by working with small businesses like you over the years is that you typically don’t have unlimited marketing budgets. Therefore wherever you spend your hard-earned marketing money must provide a sufficient return on investment (ROI). That being said, here are 7 tips that if leveraged properly, can save you a fortune in marketing dollars while still allowing you to become a “rock star” in your own backyard:

1. Be In the Know and Get Involved
Know what’s going on and rub elbows regularly with the who’s who of your local area. I’m a firm believer that wherever you choose to play… play hard.

2. Be a Connector
Now that you’re tuned into the local people, businesses, and events, always look for ways to connect them in ways that add value… people to people… people to businesses… businesses to people… people to events… and businesses to events. Trust me; your thoughtfulness will go a long way.

3. Educate, Educate, Educate
If you like to speak… regularly conduct local seminars and teleseminars. If you like to write… publish a blog or a newsletter. The key idea here is that regardless of the marketing medium you choose for delivery, position yourself as the local authority on your subject matter.

4. Become a Local Media Darling
Get to know, and regularly find ways to contribute to your local media. This goes for both online sources such as local web sites and Internet radio as well as offline sources such as radio, television, newspapers, magazines, and more. Remember, it’s one thing if you tell me you’re great. Maybe I’ll believe you, maybe I won’t. It’s quite another if an unbiased and respected third party such as the local media tells me your great.

5. Local Search Engine Optimization & Submissions
One of the first places people look… yes, even locally… for a business that provides what you do is online. They simply conduct a search in one of the many search engines like Google or Yahoo. Many of these search engines realizing the vast amount of local searches going on, as well as the potential revenue stream it brings, now offer local search engine counterparts (e.g. Google Local and Yahoo Local). In most cases this is a separate submittal process from the main search engine. Get listed in both!

6. Have a Content-rich and Useful Web Site
Face it, online color brochures just don’t cut it any longer. To be considered a viable solution for most consumers, you have to go the extra mile and provide them with clear-cut incentives to pay attention to and ultimately buy from you. Fortunately for small businesses, the Internet makes this very possible for a very reasonable cost. Think of your web site as an extension of your office or storefront… dress it up and nurture it the same way you would your physical space. Leverage it to magnetically attract your local target market by regularly providing resources to make their lives better.

7. Share the Wealth
Give back to the community… period! Regardless of how you give of yourself, at the end of the day, find ways to leave your community a little better than when you got there.

So in closing, just think about it for a minute… with gas prices continuing to rise… the costs of many products and services we use every day are as a result going up as well. We’ve got companies adding fuel surcharges to your tab now… costs of travel have skyrocketed… and quite honestly there doesn’t seem to be an end in sight… we’ll get there, it’s just going to take some extreme creativity and some time. In the meantime, as a small business it’s even more reason to step up your game locally. Customers are already incentivized by these rising costs to look for better deals. If they can save money by grouping together trips to several local businesses as opposed to spending the money traveling afar to get what they want, there’s a good chance they’ll look to fill their needs locally first. Be ready for this trend! Take immediate action on any or all of the 7 tips shared here to position yourself for success as the “rock star” in your backyard.

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