local media Archives | Long Island Internet Marketing by Online Marketing Muscle

Soapbox Rant: Don’t Complain… Raise Your Game

Attention: Small Business Owners So… Has the New Year’s resolution “balloon of promise and change” begun deflating? Have you already returned to business (or maybe more appropriately busy-ness) as usual? Or, are you really going to live into your dream… whatever that dream may be? On the heels of Martin Luther King, Jr. Day, I decided to watch the video clip of his famous “I have a dream” speech. One word… “WOW”. Do yourself a huge favor… watch that video. Absorb its message! Yes I concede. It’s better than any video I would have put together for you on this topic Read more

3 Ways to Incorporate Social Media Into Your Website Design

According to Media Bistro®, 75 percent of U.S. consumers rely on social media to make purchasing decisions. While Twitter or Facebook might not be the only factor they consider before swiping their credit cards, it makes sense for business owners to incorporate social media accounts into their websites. Fortunately, WordPress website design experts have made it easy to combine multiple online profiles or pages with a WordPress site. 1. Embedding Social Media Posts on Web Pages Social media sites like Twitter and Instagram allow users to embed their posts from those platforms into their individual websites. In WordPress, users copy the Read more

Make the Most of Your Website Design and Marketing Strategy

The website for your company is more than a place where your current customers can purchase products or services. It needs to be a beacon in the sea of Internet cyber doors. Make The Most of Your Website Design and Marketing Strategy The website for your company is more than a place where your current customers can purchase products or services. It needs to be a beacon in the sea of Internet cyber doors. With the right website design and marketing strategy, you can increase your consumer traffic exponentially. At one time, brick-and-mortar businesses advertised in newspapers, mailed flyers, and placed Read more

7 Tips to Become a “Rock Star” in Your Own Backyard without Breaking the Bank on Advertising

Posted on by Dean Mercado in Marketing Strategy 1 Comment

Let’s clear the air here. Advertising is not evil. In many cases it’s not even expensive… that is of course so long as it’s done right. However one thing I’ve learned by working with small businesses like you over the years is that you typically don’t have unlimited marketing budgets. Therefore wherever you spend your hard-earned marketing money must provide a sufficient return on investment (ROI). That being said, here are 7 tips that if leveraged properly, can save you a fortune in marketing dollars while still allowing you to become a “rock star” in your own backyard:

1. Be In the Know and Get Involved
Know what’s going on and rub elbows regularly with the who’s who of your local area. I’m a firm believer that wherever you choose to play… play hard.

2. Be a Connector
Now that you’re tuned into the local people, businesses, and events, always look for ways to connect them in ways that add value… people to people… people to businesses… businesses to people… people to events… and businesses to events. Trust me; your thoughtfulness will go a long way.

3. Educate, Educate, Educate
If you like to speak… regularly conduct local seminars and teleseminars. If you like to write… publish a blog or a newsletter. The key idea here is that regardless of the marketing medium you choose for delivery, position yourself as the local authority on your subject matter.

4. Become a Local Media Darling
Get to know, and regularly find ways to contribute to your local media. This goes for both online sources such as local web sites and Internet radio as well as offline sources such as radio, television, newspapers, magazines, and more. Remember, it’s one thing if you tell me you’re great. Maybe I’ll believe you, maybe I won’t. It’s quite another if an unbiased and respected third party such as the local media tells me your great.

5. Local Search Engine Optimization & Submissions
One of the first places people look… yes, even locally… for a business that provides what you do is online. They simply conduct a search in one of the many search engines like Google or Yahoo. Many of these search engines realizing the vast amount of local searches going on, as well as the potential revenue stream it brings, now offer local search engine counterparts (e.g. Google Local and Yahoo Local). In most cases this is a separate submittal process from the main search engine. Get listed in both!

6. Have a Content-rich and Useful Web Site
Face it, online color brochures just don’t cut it any longer. To be considered a viable solution for most consumers, you have to go the extra mile and provide them with clear-cut incentives to pay attention to and ultimately buy from you. Fortunately for small businesses, the Internet makes this very possible for a very reasonable cost. Think of your web site as an extension of your office or storefront… dress it up and nurture it the same way you would your physical space. Leverage it to magnetically attract your local target market by regularly providing resources to make their lives better.

7. Share the Wealth
Give back to the community… period! Regardless of how you give of yourself, at the end of the day, find ways to leave your community a little better than when you got there.

So in closing, just think about it for a minute… with gas prices continuing to rise… the costs of many products and services we use every day are as a result going up as well. We’ve got companies adding fuel surcharges to your tab now… costs of travel have skyrocketed… and quite honestly there doesn’t seem to be an end in sight… we’ll get there, it’s just going to take some extreme creativity and some time. In the meantime, as a small business it’s even more reason to step up your game locally. Customers are already incentivized by these rising costs to look for better deals. If they can save money by grouping together trips to several local businesses as opposed to spending the money traveling afar to get what they want, there’s a good chance they’ll look to fill their needs locally first. Be ready for this trend! Take immediate action on any or all of the 7 tips shared here to position yourself for success as the “rock star” in your backyard.

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