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Dean Mercado's Marketing Minute


Find out 5 steps to positioning yourself as an obvious expert in your field in this week's Marketing Read more

Dean Mercado's Marketing Minute


There is more to your brand than just good looks! Listen to this week's Marketing Minute to hear Read more

Dean Mercado's Marketing Minute


Do you procrastinate with your marketing because of fear of failure? Check out The Marketing Minute for a dose of Read more

Content Curation – Hot Marketing Strategy For Small Business!

Posted on by Dean Mercado in Marketing Strategy, News, Social Media 1 Comment

Hey… I firmly beleive content curation is going to play a huge role in successful marketing campaigns for small businesses going forward… I see it in action already… As a matter of fact, I use content curation quite a bit in my business!  This blog post is an example of me doing just that!

So What Exactly Is Content Curation?

The easiest way to explain it is to watch this excellent video I came across through the content curation efforts of my Social Media friend Michael Q Todd.  That means Michael didn’t create the video, he curated it!  The video was created by the folks over at idio.

Take a peek! Read more


Chatting on Facebook? Protect Your Privacy!

Posted on by Dean Mercado in Facebook Leave a comment

I have to say that it’s really scary just how much companies like Facebook know about its more than 800 million users!

57 categories of data Facebook collects, stores, and uses about its users!

57 categories of data Facebook collects, stores, and uses about its users! Screen shot courtesy of http://europe-v-facebook.org

As a matter of fact, according to europe-v-facebook.org, Facebook collects, stores, and uses 57 categories of data about each of its users.  Facebook considers this appropriate behavior and cites it as their intellectual property… even though the data is about you!  Are they right?  My guess is the courts will decide that one day. Read more


The Long Tail of Social Media

Posted on by Dean Mercado in Social Media Leave a comment
Dean Mercado's XeeMe Page

Social Media Sites Dean Mercado Hangs Out On

One thing I can say with all certainty… there is no shortage of social media sites out there! Twitter, Facebook, Google+, LinkedIn, and we can go on and on probably for the better part of an hour rambling them off… and that would be only the ones we know about. Now I don’t know the statistics however it seems that several new social media sites are showing up daily… some with sticking power and several without. Read more