The key to exponential business growth is not trading time for money… it’s leverage!
That being said, here are 2 of my favorite tactics for gaining leverage in your small business.
For those of you who would rather read the transcript:
Hi Dean Mercado here from Online Marketing Muscle and I want to share with you something that I feel is critically important to the small business world. And that is this concept of the key to exponential growth is not trading time for money, it’s leverage, leverage. And what I’d like to share with you here today is two ways that you can add leverage into your business that may help you get to that exponential growth to help you move forward. Let’s jump right in.
First one that I want to share with you is one that is very near and dear to my heart and that is what I call marketing automation. Marketing automation. There are so many things that you can automate in your business instead of you having to do these things manually, which is what a lot of us do with a lot of things such as following up, following through with prospects and clients, like serving our clients, like welcoming a new client on board in what we call client on boarding, new employee on boarding. A lot of these tasks, these typically manual things we do can be automated to a large degree, thus freeing up us the business owner to do other things that really really warrant our attention. That help us take that time that we would have been spending to do some of those things and applying them to other things that might generate new business. New business growth. More efficiencies in our business, so marketing automation is the first of the two that I’m going to share with you here today. Now I’m pretty fond of a tool out there called Infusionsoft. You may or may not have heard me talk about it before. If you haven’t, go on my website and check it out and find out a little bit more about it because it’s really really changed the dynamic of my own business. I could not run my business the way I do without it. It makes it look like there’s like 50 Deans running around. Now that might be a little crazy thought to you, it is to me, but it gives that ability to be in multiple places seemingly at one time. Marketing automation is the first way I want to share to get some leverage in your business.
The second big way that I want to share is outsourcing. Outsourcing. In a lot of cases we don’t need to hire 50 million employees. There are plenty of people out there that are up to the task. You’ve got something specific you need done, there are people out there, the ones I like are called Virtual Assistants that you could bring on board to handle specific things. I’m much more in alignment of the thought process of I’d rather bring on an expert in a certain area as opposed to a generalist. So if I need something specific done I’d rather pay a little bit more and get an expert to do it as opposed to the general handyman to come in and handle certain things. There are virtual assistants out there, there are experts in certain areas out there. There are also sites out there where you can find things, there’s one called Fiverr, Fiverr.com that you can go out there and for five bucks you can get somebody to do something for you. Let’s say I shoot this video and I want it transcribed. I can go up to Fiverr, upload the video there and hire someone for five bucks to transcribe this thing. Now that’s an awful lot better than me sitting down trying to transcribe this video. Again, outsourcing is a real viable option for your business. You know what we’re looking for is leverage. You might have heard the acronym OPM, other people’s money that was big in the real estate investing side of things. But what we’re always looking to do is get leverage by tapping into other people’s money, other people’s time, other people’s resources and if we’re able to duplicate ourselves or clone the owner, the concept I call it with things like marketing automation, even better. Look into those two things, look into your business and look for the things that are either not getting done, they’re not getting done effectively, or just not at all rather. They’re things that you just hate doing. Things that are slowing you down and stopping you with busyness and not allowing you to do business.