CAUTION: You will be judged by the strength of your brand online!
In this video I share and recommend 2 simple and free key brand metrics every small business should track every month.
For those that prefer to read the transcript:
How strong is your brand online? Hi I’m Dean Mercado from Online Marketing Muscle and I what I have for you today are two metrics that I think every business ought to keep regarding its brand on at least a monthly basis. Let’s dive in.
Your Company Name
What I’d like you to do is go to Google, Google.com and I’d like you to in the search bar to type in open quotes the name of your company, close quotes. So for me it would be typing in open quotes, Online Marketing Muscle, closed quotes. And then hit enter. And then let’s take a look and see how many search results show up. The number of search results that show up, record that number, maybe you put that in a spreadsheet. So you mark today’s date, you put that number next to it. So for Online Marketing Muscle, let’s say there’s this many search results. Then the next step that I want you to do is I want you to go ahead and start parsing through the first three pages of the search results. Start looking at those, number one make sure you know how many out of the first thirty, ten on the first page, ten on the second page, ten on the third page. How many out of thirty are actually yours? Is it ten out of thirty, is it thirty out of thirty? The more that are actually you, the better. You ultimately want to shoot for thirty out of thirty.
When someone is Googling your company name you want it to be all about you. It shows strength in your brand. And we’re just going to make someone feel a little bit more comfortable when they’re Googling you. Record that number next. The amount out of thirty that are actually you. Then I want you to start just for your own sake, start going through those and make sure you know what each one of those links are. The search results in other words. Maybe the first one is your actual website. The second one is your Facebook page. Third one is your LinkedIn or the fourth one is your Twitter. Those are typically what you’re going to see, your social media sites up top. Or if you use like Yelp or anything like that you might find those types of results. Just also make sure that nothing bad is being said about you or none of those links go to anything bad. You want to make sure you’re burying anything bad, which means you want to keep adding good stuff to the Internet about your company so that those things show up at the top of the search results.
If let’s say a prospect types in your name, your company’s name. So again we want to record the search results, the total number of search results and we’re going to look at that and say if there’s less than 1,000 typically you’ve got a bit of work to do.. You need to get that number up. You want a good amount of search results showing up regarding your company. It’s shows strength, it shows longevity, it shows that people are interested in you. That’s a good sign. Then you want to record how many out of the first thirty results are actually you or pays reference to your company. Very important. 24 out of 30, that kind of thing. And the third thing I want you to do is just kind of parse through once again and make sure that there’s nothing bad that you need to address.
So then rinse and repeat.
Your Personal Name
The second big metric that I want you to keep is you get the company name. Now I want you to do your name. For me it might be open quotes, Dean Mercado, closed quotes. The same thing. Record the number of overall search results. If there’s less than 1,000, chances are you have to do some work to build your personal brand. Then what we want to do again, you want to go through the first three pages of results. How many out of the first thirty results are actually you, are about you? Pointing to your personal Twitter page, your personal Facebook, whatever it may be. Your shooting for thirty out of thirty. Not so easy to do because a lot of times there might be somebody else on the planet who has the same name as you. But you do want to dominate as much as possible that number.
If a prospect is checking you out, people buy from people remember, not companies, they may Google your personal name. You want to make sure that the things that are showing up about you are good things. They’re positive things and it’s you. Overall search results, how many out of the first three pages are you and then again, parse through and make sure there’s nothing bad being said about you. If there is you want to bury that stuff. That could be a conversation for another day. If that’s something you want to hear about let me know. How to bury that stuff.
Again, for Dean Mercado, Online Marketing Muscle, keep tabs on those metrics because I’m telling you, you really want to understand how is your brand doing.