Not sure what to do to market your business? Looking for a boilerplate marketing system you can use to grow your business?
In this video, I share an easy-to-use marketing formula you can apply to increase your business success.
And for those of you who would prefer to read, here’s the transcript:
Hi this is Dean Mercado of Online Marketing Muscle and I have for you today what I call the simple 1-2-3 approach to your marketing that just gets results. I want you to envision for a moment…I want you to envision a fishing net. And now we’re going fishing, we’re out in the water and we take this big fishing net and we throw it out into the water. There’s a school of fish that we’re trying to catch that happen to be swimming by and we throw our net into the water. Now the chances are using a net we can catch more fish at a time as opposed to if I throw one fishing line over here, one fishing line over here and one fishing line over here. Maybe we catch 1, 2 or 3 fish, but the net kind of generates more of a result for us. What I’m talking about is integrating your marketing that you do do to get your result that you’re looking for. There’s an exponential effect when you start tying the marketing that you’re doing together. Making it comprehensive.
For example, if you’ve ever listened to my stuff in the past, you know that I talk a lot about the purposes of marketing, the three purposes are to increase your visibility, credibility and reach. Your visibility, your credibility and your reach. Now let’s say you have one strategy that you’re going to use for each of those. Those strategies are more powerful if they’re intertwined. In other words, one of them is feeding the other one, which is feeding the other and as they are all tied together, you’re creating or forming this net that is able to capture and accomplish way more for you as opposed to doing this one little print ad over there and it has nothing to do with anything and your websites talking about over here which has nothing to do with the social media that you’re doing over here. Let’s talk about tying them together in this little 1-2-3 kind of attack that I like to call. Here’s a simple one. I want you to envision that you’re reach strategy which you’re going to use to drive the traffic to this, you’re reach strategy, getting new suspects and trying to convert them into prospects is going to be social media let’s say. So you are going to use social media to find and attract people that might be interested in what you do and you’re going to drive that traffic back to your website to what we call a landing page or a squeeze page on your website. And that squeeze page is going to offer some sort of a special report… Top ten ways to do this…Three tips for this…the secret to doing that. Whatever your service or product is you can come up with a very simple special report that you give away in exchange for their contact information. So they come from social media, they come to your landing page, they want that report, they put in their name and their email… much like you are seeing on the screen, that’s why I kind of put the screen next to me here.
This is Get Your Rear in Gear.info and this is a little squeeze page that we have that offers a free video series for people. Now this is what I’m saying you could do for your business.. You don’t have to do a video series if that’s not easy for your, but you could very simply put together a simple documents. Ten ways to do this…whatever this is for your business. That special report is your credibility, that’s a second tool, that’s part of your website using as a tool in your marketing. so we have social media as a reach strategy, we now have your website with the special report as a credibility strategy and then once they sign up and we deliver them that report we use email marketing as the third piece of this to increase your visibility. where we can keep pulsing them with let’s say a newsletter, much like how many of you are receiving this video. It’s via newsletter that comes from me and my company. That little trifecta system, drive the traffic with social media, convert them with the squeeze page or the landing page with the credibility building special report and email them on a regular basis to keep them warm and keep moving them closer to buying from you. This is a very simple marketing approach for you to take for anyone to take. It’s not as difficult as it sounds, it might require you to dig in a little bit and just sink your teeth into this but what we’re looking at is a very integrated marketing approach that can garner you much higher results than as if we just have a website doing nothing on its own and we’re over here hanging out on social media doing nothing to tie it together with our website. And we’re doing nothing to build our credibility which keeps people a lot of people from buying from us. Try this one on. Think about how you can apply this 1-2-3 kind of attack or approach to your business. That was social media as the reach campaign, then you had the website with the special report to build your credibility and then you had the visibility or the pulsing strategy using email marketing. And you could use whatever email software you want to do this. There’s tons of them out there.
For me Dean Mercado, Online Marketing Muscle I hope you try this one on because this is really all it takes to build a very robust business and get the results you’re looking for. So again for me Dean take care, make it an outstanding rest of the week. Bye now.