Sales & Marketing Books
Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Our comments: A great warm up read to get your creative
juices flowing.
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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Author: Jay Abraham
Our comments: Now let's take it up a notch. Abraham is a
marketing genius! This book will open your eyes and make you see the
world a bit differently. Welcome to the world of abundance!
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Our comments: Great ready to learn the psychology on what
causes people to react the way they do. What makes a product
so hot that stores can't stock the shelves fast enough?
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The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects
Author: Dan S. Kennedy
Our comments: Great marketing starts with a solid plan!
Kennedy's title says it best, "Find Your Most Promotable Competitive
Edge, Turn It into a Powerful Marketing Message, and Deliver It to
the Right Prospects".
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The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques
Author: Dan S. Kennedy
Our comments: Make your sales copy sizzle with advice from
the master!!! Writing great sales copy is key to marketing success.
Get their attention, keep their attention, and get them to do what
you want!
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The Little Red Book of Selling : 12.5 Principles of Sales Greatness
Author: Jeffrey Gitomer
Our comments: This man has sales nailed... period! This
quick read is a must for anyone who sells anything... don't we all
sell something?
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Author: Jay Conrad Levinson, Rick Frishman,
and Jill Lublin
Our comments: A mastery lesson in public relations - a key
method in drawing attention to your product or service.
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Guerrilla Marketing in 30 Days
Author: Jay Conrad Levinson and Al Lautenslager
Our comments: Levinson's latest addition to the "Guerrilla"
series lays out a 30 day plan for marketing your business - an
excellent starter book for new marketers.
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