7 Tips to Become a “Rock Star” in Your Own Backyard without Breaking the Bank on Advertising

Let’s clear the air here. Advertising is not evil. In many cases it’s not even expensive… that is of course so long as it’s done right. However one thing I’ve learned by working with small businesses like you over the years is that you typically don’t have unlimited marketing budgets. Therefore wherever you spend your hard-earned marketing money must provide a sufficient return on investment (ROI). That being said, here are 7 tips that if leveraged properly, can save you a fortune in marketing dollars while still allowing you to become a “rock star” in your own backyard:

1. Be In the Know and Get Involved
Know what’s going on and rub elbows regularly with the who’s who of your local area. I’m a firm believer that wherever you choose to play... play hard.

2. Be a Connector
Now that you’re tuned into the local people, businesses, and events, always look for ways to connect them in ways that add value... people to people… people to businesses… businesses to people… people to events… and businesses to events. Trust me; your thoughtfulness will go a long way.

3. Educate, Educate, Educate
If you like to speak… regularly conduct local seminars and teleseminars. If you like to write… publish a blog or a newsletter. The key idea here is that regardless of the marketing medium you choose for delivery, position yourself as the local authority on your subject matter.

4. Become a Local Media Darling
Get to know, and regularly find ways to contribute to your local media. This goes for both online sources such as local web sites and Internet radio as well as offline sources such as radio, television, newspapers, magazines, and more. Remember, it’s one thing if you tell me you’re great. Maybe I’ll believe you, maybe I won’t. It’s quite another if an unbiased and respected third party such as the local media tells me your great.

5. Local Search Engine Optimization & Submissions
One of the first places people look… yes, even locally… for a business that provides what you do is online. They simply conduct a search in one of the many search engines like Google or Yahoo. Many of these search engines realizing the vast amount of local searches going on, as well as the potential revenue stream it brings, now offer local search engine counterparts (e.g. Google Local and Yahoo Local). In most cases this is a separate submittal process from the main search engine. Get listed in both!

6. Have a Content-rich and Useful Web Site
Face it, online color brochures just don’t cut it any longer. To be considered a viable solution for most consumers, you have to go the extra mile and provide them with clear-cut incentives to pay attention to and ultimately buy from you. Fortunately for small businesses, the Internet makes this very possible for a very reasonable cost. Think of your web site as an extension of your office or storefront… dress it up and nurture it the same way you would your physical space. Leverage it to magnetically attract your local target market by regularly providing resources to make their lives better.

7. Share the Wealth
Give back to the community… period! Regardless of how you give of yourself, at the end of the day, find ways to leave your community a little better than when you got there.

So in closing, just think about it for a minute… with gas prices continuing to rise… the costs of many products and services we use every day are as a result going up as well. We’ve got companies adding fuel surcharges to your tab now… costs of travel have skyrocketed… and quite honestly there doesn’t seem to be an end in sight… we’ll get there, it’s just going to take some extreme creativity and some time. In the meantime, as a small business it’s even more reason to step up your game locally. Customers are already incentivized by these rising costs to look for better deals. If they can save money by grouping together trips to several local businesses as opposed to spending the money traveling afar to get what they want, there’s a good chance they’ll look to fill their needs locally first. Be ready for this trend! Take immediate action on any or all of the 7 tips shared here to position yourself for success as the “rock star” in your backyard.

© 2008 Online Marketing Muscle -- All Rights Reserved.

Want to use this article in your newsletter, blog or web site? You have my blessing so long as you include the following complete blurb with it (including links).

Liked this article? -- Then check out Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado’s highly acclaimed marketing blog 'The Motivational Marketer’s Journal' at http://www.MotivationalMarketer.com. Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter the 'Marketing Minute' at http://www.onlinemarketingmuscle.com/marketingminute/ , -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.

2 Types of Marketing Strategies Every Small Business Must Have To Not Only Survive but Thrive

Let’s face it. There are an endless number of marketing strategies and tactics that a small business can employ. And when you factor in all the different combinations of these, the task at hand of choosing which ones to use can be both daunting and overwhelming. Do I join a networking group? Should we advertise in the local newspaper? Should we participate in a trade show? Do we need a web site? All these choices can confuse you if you let them and simply put, a confused mind typically does nothing, it tends to lock up, and worse yet it typically doesn’t take the actions necessary to grow -- actions such as marketing your small business.

So what I’ve done for you here is identify 2 types of marketing strategies that every small business must have to not only survive but thrive. So here goes:

1. A “Lead Generation” Type of Strategy

This type of marketing strategy at a minimum brings awareness to your target market of who you are, what you do, and why they should listen to you. It should help you generate interest amongst your target market in what you bring to the table -- enough interest where they inquire about your products and services -- they become a prospect for you.

Some examples of “Lead Generation” strategies and tactics are:

• Advertising in trade magazines
• Submitting articles to online article directories
• Joint venture arrangements with others who serve your target market
• Endorsements from others who have an influence over your target market
• Referrals from others who have an influence over your target market
• Ethical bribes -- in other words offering something of value for free in exchange for contact information
• Public speaking to position yourself as an authority in your field
• Trade shows
• Networking events to meet and greet your target market

And we can go on an on and on here. However as you are probably starting to see your choices are endless so where do you start? Well how about choosing one or two that resonate immediately with you and work those for a while. If they seem to be working, continue, if not try a different one. In other words do more of what’s working and less of what’s not. The point is get into action!

2. A “Keep-In-Touch” Type of Strategy

Once you’ve acquired leads using any combination of “Lead Generation” strategies and tactics, it’s critical that you find ways to stay in front of them -- stay in front of them long and effectively enough to persuade them to respond positively to your call to action -- eventually becoming paying clients.

Some examples of “Keep-In-Touch” strategies and tactics are:

• Sending out a weekly newsletter
• Participating in online forums and social networks
• Making phone calls to share something your prospects may deem valuable
• Attending regular networking events to reconnect with prospects
• Emailing prospects an article that they may find useful
• Send holiday and birthday greeting cards
• Refer business to your prospects
• Invite prospects to events
• Be a connector by introducing one prospect to another that you feel they should know

And once again, we can go on an on and on here.

So in closing, keep it simple. Choose one or two from each type of marketing strategy and work them diligently. Yes you will definitely find that some are better than others for you however, I firmly believe that any one of them, if diligently applied, will bear fruit -- you just need to take massive action.

© 2007 Online Marketing Muscle -- All Rights Reserved.

Want to use this article in your newsletter, blog or web site? You have my blessing so long as you include the following complete blurb with it (including links).

Liked this article? -- Then you won’t want to miss Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado’s highly acclaimed marketing blog 'The Motivational Marketer’s Journal'. Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter the 'Marketing Minute', -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.

Technorati Tags: Dean Mercado, Online Marketing Muscle, marketing, marketing strategy, marketing strategies, small business marketing strategies, small business marketing strategy, target market, lead generation, advertising, joint venture partnerships, endorsements, referrals, public speaking, trade shows, networking, newsletter, social networks, greeting cards

The 3 Things Needed To Turn a Good Web Site, into a Great Web Site

Alright so you have what you think is a good web site. Now what? What do you need to do to not only get it to earn its keep, but turn it from good to great?

Well, in order to have an effective web site of any sort, there are essentially 3 things that have to happen:

1. Your target market needs to know that both you and your web site exist in the first place. So let me ask you, do the people, who you need to know, that you exist, know that you exist? Additionally, what actions are you taking to build awareness?
2. Knowing is not enough, you need to persuade them to visit and in most cases, visit often. So what actions are you taking to do that? What’s in it for them?
3. So now they see the value your web site offers them and they finally do stop by, now what? Well you need to convince them to carry out your intended call to action… whether that is to sign up for your newsletter, comment on your blog, or to buy whatever it is you’re selling. Your ability to get your target market to take your desired action is the bottom-line determining factor of a great web site.

So in closing, you need to be aware that owning a web site is not a set-it and forget-it sort of activity. Without continually implementing the 3 things I just mentioned, your web site, any web site will simply become a money drain.

© 2007 Online Marketing Muscle -- All Rights Reserved.


Want to use this article in your newsletter, blog or web site? You have my
blessing so long as you include the following complete blurb with it (including
links).

Liked this article? -- Then you won’t want to miss Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado’s highly acclaimed marketing blog 'The Motivational Marketer’s Journal'. Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter, the 'Marketing Minute' -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.

Technorati Tags: Dean Mercado, target market, web site, blog, newsletter, call to action