Facebook: Gold Mine or Waste of Time?

Social networking is all the rage right now and comes in a multitude of flavors... guaranteed to be something for everyone. There is one however that appears to be on fire right now… and that’s Facebook.

Millions are using it and thousands upon thousands are joining into the craze every day.

So the big question becomes… how about for business… does it make sense to use Facebook as a means to promote your business?

In one word… absolutely! And here are 10 great reasons of why you need to be on Facebook now:

1. Use It to Promote Your Brand
Dunkin Donuts has Facebook users passing out virtual treats from their menu… creating massive top-of-mind and brand awareness. Why not do something similar?

2. Use It to Do Highly Targeted Prospecting
Facebook makes it real easy to both locate and open up conversation with people with specific interests and commonalities.

3. Use It to Connect On a Deeper Level with Your Prospects and Clients
People buy from people, not businesses. Leverage Facebook to become more personable, human, and reachable. Write on your “friends” walls… add some photos of yourself… use Facebook’s “Groups” feature to build your own community within Facebook… the possibilities are endless.

4. Use It to Promote Your Specials and Events
Facebook provides a number of ways to automatically notify your “friends” on Facebook of any time sensitive special or event. For starters try a combination of Facebook’s “Events”, “Status”, and “Wall” features to let others know what you’ve got going on.

5. Use It to Drive Traffic to Your Web Site
Provide some links throughout your personal profile as well as create a page for your business that contains links that drive prospects back to specific areas of your business’s web site.

6. Use It to Improve Your Search Engine Rankings
As far as improving your overall search engine rankings, there is nothing like one-way incoming links from highly popular and trafficked web sites such as Facebook. According to Alexa.com, at the time of this writing, Facebook is ranked as the 8^th most popular site on the web… that means out of all the web sites that exist on the Internet today… and there’s a lot of them… there are only 7 web sites that are more popular than Facebook.

7. Use It to Do Highly Targeted Advertising
Yes this one does cost money however because of the amount of information that Facebook knows about its members, it has the power to pinpoint where your ads are placed... thus giving your ads a greater chance at success than most advertising mediums.

8. Use It to Increase Your Credibility
Position yourself as an expert in your field by sharing some tidbits of wisdom on a regular basis and soon prospects will being seeking you out. Again leveraging features such as “Events” and “Groups” will set you well on your way to accomplishing this.

9. Use It to Obtain Easier, More Direct Access to Mentors
Outside of the Facebook world, what I’ve found is that it has become more and more difficult to reach mentors directly. Typically there is an assistant of some sort playing traffic cop. While in Facebook, at least at the time of this writing, I’ve found it much easier to reach the actual person I wanted to reach. They were actually managing much of the Facebook interaction themselves. Now what you do with that access is up to you.

10. Use It to Aggregate Feeds from Your Other Sources
Whenever I update my blog, a notification gets posted on my “Wall” for all my Facebook friends to see. Whenever I “tweet” using another Social Networking application called Twitter, again my Facebook profile is automatically updated. This stuff is powerful! Talk about working smarter not harder. Facebook, especially with the large assortment of add-in applications, has the capability to integrate some of your key online marketing tactics with your Facebook profile and pages.

So in closing, the name of the game is changing, and that game for right now at least is Facebook. In my opinion, Facebook is the epitome of where the Internet is headed. It provides an environment that fosters community, is experiential, interactive, immediate, unique, and completely addictive. And take it from me… these are all really good things for your business and Facebook.

© 2008 Online Marketing Muscle -- All Rights Reserved.

Want to use this article in your newsletter, blog or web site? You have my blessing so long as you include the following complete blurb with it (including links).

Liked this article? -- Then check out Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado’s highly acclaimed marketing blog 'The Motivational Marketer’s Journal' at http://www.MotivationalMarketer.com. Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter the 'Marketing Minute' at http://www.onlinemarketingmuscle.com/marketingminute/ , -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.

Social Networking: 10 Keys to Increase Your Networking Success Online (Part I)

Social Networking is all the rage! Web sites like MySpace, Facebook, LinkedIn, Ryze, and more are popping up every day and working their way not only into our personal lives, but our professional lives as well. As a business professional, Social Networking can be your biggest boon… leading to new connections you may have not been able to make any other way – without great difficulty that is; Or, it can be your biggest bane… enticing you to continuously waste your most precious commodity, your time. The choice is yours. Social Networking can become whatever you want it to become for both you and your business. Now anticipating that you want value for your efforts, in this 2-part series, I’m going to share with you 10 keys that can help make your online Social Networking efforts a success.

1. Personalize Your Invitations to Connect
Just because you can hide behind your computer doesn’t give you an excuse to be lazy. Give people a reason to want to connect and network with you. Don’t send dry and impersonal invites to connect … ever! I don’t care who you’re looking to connect with. In my opinion, because of its already built-in cold nature, social networking requires even more personality and vitality injected into it, than traditional offline networking.

2. You’ve Got to Give In Order to Get
Nobody likes to hang out around the proverbial “taker”. You know… the type of person you don’t pick up the phone for when they call… thank you Caller ID! So to make sure you don’t end up like our friend “taker”, always be on the lookout for, as Dr. Stephen Covey says in his much heralded book “The 7 Habits of Highly Effective People”, opportunities to make deposits into the personal bank accounts of others.

3. Think Quality, Not Quantity
Social Networking shouldn’t be a popularity contest to see who has the most connections. You’re better off having fewer mutually lucrative and beneficial relationships than having tons of connections that bear no fruit.

4. Be Authentic
Nobody likes a liar… a cheater … a fake… a phony… or whatever you call someone who presents themselves as something they’re not. Be true to yourself and others and your natural magnetism will shine through. And it’s that magnetism that brings stronger more genuine connections that can really bring results. Yes we can all improve our game a bit here or there but, trust that you’ll bring more to the table when you’re being yourself.

5. Open the Door and Let Them In
The more you’re willing to share about yourself, the more parallels others can draw between you. These parallels can serve as a great stimulus for conversations to begin. Having things in common certainly helps break down comfort-level barriers. People tend to be more willing to connect and engage in conversations with others who share similar backgrounds, experiences, tastes, hobbies, et cetera. So be willing to share a bit about you. Just be careful not to share anything you wouldn’t want everyone in the world to know because once it’s posted online, it’s available to all to see.

So in closing, remember that these keys only work if you diligently and consistently apply them. And I firmly believe that much like the offline world, strong relationships lie at the core of any and all business success.

© 2008 Online Marketing Muscle -- All Rights Reserved.

Want to use this article in your newsletter, blog or web site? You have my blessing so long as you include the following complete blurb with it (including links).

Liked this article? -- Then check out Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado’s highly acclaimed marketing blog 'The Motivational Marketer’s Journal' at http://www.MotivationalMarketer.com Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter the 'Marketing Minute', -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.

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