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Marketing FAQ - Social Media ROI


Do you use social media to grow your business? Ever wondered whether or not (or when) to call it quits with Facebook, LinkedIn or Twitter? Well that is a question we were asked us recently. In this video, Dean Mercado of Online Marketing Muscle answers that question and Read more

Dean Mercado Lends Social Media Insight To Financial Services Sector


I recently had the distinct pleasure of lending social media insight for an article published in the leading financial news source, Investor's Business Daily. The article is titled "Financial Planners Further Innovate On Social Media" written by New York-based freelance writer, Gary M. Stern. It's a worthy read, so please check it Read more

Strategic Networking - A 3 Phase Approach


Find out how to use strategic networking and a 3 phase approach to transform "good" networking results to "great" networking Read more

Marketing FAQ – Social Media ROI

Posted on by Dean Mercado in Marketing Strategy, Newsletter, Social Media Leave a comment

Do you use social media to grow your business? Ever wondered whether or not (or when) to call it quits with Facebook, LinkedIn or Twitter? Well that is a question we were asked us recently. In this video, Dean Mercado of Online Marketing Muscle answers that question and more!

Read more


Dean Mercado Lends Social Media Insight To Financial Services Sector

Posted on by Dean Mercado in News Leave a comment

Dean Mercado Lends Social Media Insight To Financial Services Sector

I recently had the distinct pleasure of lending social media insight for an article published in the leading financial news source, Investor’s Business Daily.  The article is titled “Financial Planners Further Innovate On Social Media” written by New York-based freelance writer, Gary M. Stern.  It’s a worthy read, so please check it out… Read more


Strategic Networking – A 3 Phase Approach

Posted on by Dean Mercado in Marketing Strategy, Networking, Newsletter Leave a comment

Do you use networking as a marketing strategy for growing your business? In this video, marketing strategist Dean Mercado of Online Marketing Muscle provides a 3 phase approach to transform “good” networking results to “great” networking results!

Read more


How To Choose Where To Network

Posted on by Dean Mercado in Marketing Strategy, Networking, Newsletter Leave a comment

Do you use networking as a means to meet new prospects and grow yow your business? Dean Mercado of Online Marketing Muscle In this video, Marketing Strategist Dean Mercado shares how to maximize your networking efforts by first choosing where to network.

Read more


Got the Networking Group Blues? Change The Networking Mindset!

Posted on by Bill Baylis in Marketing Strategy, Networking Leave a comment

Feeling those networking group blues? On the path of being found, a networking group is often the avenue where business owners start their marketing adventure.

The goal of this endeavor is to “ease”  your way into the networking world, making a safe play to enter into the arena. I know it’s tempting to play it safe, and you might even feel that you “might as well try it there’s nothing to lose.”

The game of networking needs to be played at a high level. To succeed, the mindset has to be that of a seasoned pro. The big breakdown is that the average networker does not realize there is even a game being played.  Hint: The goal of networking is not to seek your own level; the goal is to connect and bring value with the networking superstars.

Knowing this, how would you change your game plan or networking mindset? Think of hitting the networking world as playing in the major leagues. The advanced networker already knows this. Hint: Your company’s past success is not a guarantee you will be accepted as a big-leaguer in a networking world.

The advanced networker has done their homework and paid their dues, they look for clues from you to see if you’re ready to play the bigger game with them.

Successful rainmakers have realized that networking is a fast paced game that needs to be leveraged with the best team players they can find. Be honest with yourself, are you one of them?

In the networking world time is money. We’ve got to understand this before we start playing the game.

A recipe for a new networking mindset:

  • Think success- People want to do business with people they like and who appear successful. (Are you one of them?)
  • Have a Game plan- Study and read up on the best networking insights out there
  • Play hard- Time is money. Go all in or stay in bed.
  • Connect- Find the movers and shakers, keep meeting and connecting with them
  • Dress to impress-  A superstar LinkedIn profile with a killer headshot is a must!
  • Refer- It’s the point of the game. Walk even a lukewarm lead right to your connection. No short cuts.
  • Game time-  You may meet at a diner. If so, pass on the pancakes and bacon. Network. Play to win!
  • Be strategic- Timely and targeted hits are what drive in the runs and ultimately win games!
  • Play with honor- A lead is not a hot potato. Honor them all.

 

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