Pin It
Motivational Marketer's Journal | Online Marketing Muscle

Small Business Marketing Plans, Web Site Design, Search Engine Optimization (SEO), Information Products, and More!

Many times when we are working with our marketing coaching clients helping them determine what marketing to do and how to do it, we’ll get the question… “can you just do it for us?”  And typically, it was the same 5 core internet marketing consulting services we were being asked for: Small Business Marketing Plans, Web Site Design, Web Site Evaluations, Search Engine Optimization (SEO), and Information Product Development.

Small Business Marketing Plans

“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” — Fitzhugh Dodson

Great results begin with a great plan! And we can’t stress enough how critical it is for every small business to have not only a solid business plan but an actionable and current marketing plan as well.

Simply put, our marketing plans are different. They’re not your typical 50 pages of fluff passed off as a so-called marketing plan. We employ a laser-focused approach based on our proven proprietary system dubbed ‘Pumped Up Marketing Plan’ that provides the marketing discovery and strategy needed to propel you for the next 12 months… and beyond.

5-Tool Web Site Design

The way we see it, a great web site requires the perfect blend of 5 core skill sets:

1

Graphic Design

     …how your web site looks and feels

2

Programming

     …the tecchie stuff… or coding that makes your web site function

3

Copywriting

     …what your web site says

4

Search Engine Optimization

     …it simply must be SEO friendly to ensure it gets found

5

Marketing

     …the glue that ties it all together and makes your web site actually do something for you!

We bring all 5-tools into every web site we build!

Comprehensive Web Site Fitness Evaluations

Many times small businesses will already have a web site that they feel is underperforming and would love our analysis and recommendations to improve it. In those cases we offer a comprehensive web site fitness evaluation which consists of:

  1. A fact-finding session to understand and clarify (if needed) your key objectives for your web site – what do you want it to both directly and indirectly do for you as well as your target market.
  2. Perform a detailed analysis of your current web site to determine the gap between where you are and where you want your web site to be.
  3. Written report of findings.
  4. A 1 hour post-analysis consult to discuss the findings and provide targeted advice on how to increase the effectiveness of your web site. We will also help you prioritize a pecking order for what web site changes should deliver the best bang for the buck for you.

Search Engine Optimization (SEO)

In order for your web site to perform up to its potential, it has to be easy to find. And with the millions of web sites in existence, search engines are the major key in making that happen… ignore them at your own peril!

The problem here is that the search engines literally change the rules of the game every day. The good part about that is that it prevents some so-called SEO gurus from constantly tipping the playing field in their favor… it gives all web sites a much fairer chance and ranking well with the search engines.

Now you could literally spend a fortune constantly chasing after the search engines trying to apply the latest tricks to gain favor with them however in most cases, we do not recommend this… it’s simply not cost effective. What we recommend is to focus on the rules that don’t change. Our intent in the search engine optimization space is to help you master those by providing your web site with the search engine fundamentals needed to compete – not break your bank trying to chase after the search engines with the latest SEO tricks.

Information Product Development

We are of the firm belief that everybody knows something that someone else would be willing to pay them to learn how to do… to help them shrink the learning curve so to speak.

With this offering we help you uncover exactly what this could be for you… help pull it out of you… package it… and put the pieces in place to help you sell it. Walla Whalla instant additional revenue stream for your business!

And more…

The Internet brings a whole host of possible consulting services. Some we provide and some we won’t for various reasons. If you don’t see exactly what you’re looking for here, give a call and ask… if we don’t provide it, we will refer you to someone who can!

So with so many marketing possibilities to choose from, where does a small business start?

Our best recommendation is to start with a free, no-risk, no-obligation 15-minute strategy session with an Online Marketing Muscle® Strategist. We won’t dare suggest any course of action until we better understand both you and your business. So click here to book your Free Strategy Session today!