As part of their “Put Your Web Site To Work” Series, Dean Mercado and Bill Baylis discuss website SEO and share a simple yet powerful tactic to help get your website on the 1st page of Google naturally and organically.
And for those of you who would prefer to read, here’s the transcript:
Hi there I’m Dean Mercado
and I’m Bill Baylis and we are from Online Marketing Muscle and today we’re going to give you another segment from our “Put Your Website to Work Series”. This one we titled “Get Your Website on Page 1 of Google and we’re going to call this Part 1 because I have a feeling we’re going to want to revisit this because there are so many different tactics and strategies you can apply to this. So we’re going to give you a real doozy today.
And people think that that’s impossible.
They think they need SEO secrets and all these things but there are some simple tips that we’re going to share with you that you can make that happen.
Right there are certain things that just work all the time. This is not about tricking Google or any other search engine, this is not about doing something that’s you know not so not such a good above
black cat of a thing
Certain things just make sense and the big thing here that we’re going to talk about is what we call the “Comment Circle”, the comment circle and why you should have your own. So essentially all this is about is if you have a WordPress type website, some sort of a content management website, which you should, if you don’t you really need to be rethinking your whole website approach as it is.
Why is that Dean? Why should they reconsider that?
Well Google and the search engines just seem to treat content management system based websites better. And WordPress seems to be one of their favorites. So it’s right out of the gate the WordPress website seems to work better. It’s like anything else, if we go somewhere and we see that something is always the same, at some point we don’t need to go back there anymore, we know what we’re going to see. But with a content management site, Google just anticipates and other search engines anticipate that you are going to be changing up the content. You’re going to be adding stuff to your blog, so that being said, this concept of a comment circle is huge. It’s hugely powerful and so simple to do. Here’s the deal. We want you to get maybe five of your friends together. So maybe their’s five or six of you in the group. And what you do is you commit to each other that you’re going to comment on one another’s blog posts every single week. So let’s say there were five of you total in the group. Alright and you put a blog post up. Your four friends would get right up there and put a comment on your blog and then you would go ahead and respond to their blog comment. So the idea is you start seeding your blog post with some comments with engagement and that’s the big word we want you to understand right? You gotta create engagement, that’s what the search engines are looking for
And what you’re doing with your blog is you’re getting people to raise their hand like in class and then all of sudden they’re making comments and the next visitor comes by, feels comfortable to leave blog saying that I don’t want to be the first.
Right no one wants to be that first commentor, so if you’re seeding and you’re getting your blog seeded, and there is nothing wrong with or below level with this tactic, you know you are just getting your friends engaged in your content and that’s good.
It’s solid networking is the way I look at it.
Absolutely, you’re helping one another and helping the performance of your website and when Google comes and looks and sees that you have five comments, ten comments, twenty comments on every single blog post you are putting up there all of. a sudden they start to say wait a minute, hmmmm. This must be a pretty important website, let’s rank this one a little bit better. There seems to be activity here.
And since you have that comment, that comment circle, some tricks that might you might want to use is, leave open ended questions so you could come back in and answer a question that’s left for you there.
Absolutely, it’s all about engagement and the search engines are using that concept of engagement as a gage to figure out and determine whether or not your website is worthy of page one. Very simple. And it makes a lot of sense doesn’t it when you think about it, it’s not about the SEO guys of the world being able to trick anything anymore. There’s no tricking things with stuff like that. If your website stinks and doesn’t get engagement, it stinks and doesn’t get engagement. There’s not much else we can say about that, but you can start the process and move it in the right direction. Now here’s one little extra tip I want to add to that if I may. The more relevant the people who are commenting on your blog are to the topic at hand, so let’s say if you’re in a specific industry. Let’s say you’re in the residential cleaning industry. If you have four of your friends who are also in the residential cleaning industry commenting on your blog. That’s good for you because Google sees that relevant blogs are all linking to one another now. That creates a net of power for all of you involved. Also take it from the local business standpoint. If you’re a local business and Google sees wow they’ve got three four five ten twenty fifty other local businesses commenting on their stuff. In that case it doesn’t have to be relevant to the industry, it’s relevant geographically. Think about that, pretty powerful stuff. So your task, I’ll give them an action item, what do you want them to do.
I want you to go out there, find even two even find one other person that’s willing to comment on your blog, comment on each other’s blog, and go out there and just start doing it.
Simple action item. If I were you I’d take Bill up on that. We’ll check in again real soon. We got more stuff coming. This is a good one. This is a real good one. Take this one and take it seriously because this can have a big impact. Why pay an SEO guy. We get paid to do SEO and we’re telling you this. Why pay to get SEO work when you could do something simple and see what this does for you first.
For myself Dean Mercado and Bill Baylis thanks for listening. We’ll talk to you real soon. Take care.