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Sep
04

Social Media and Customer Service

By Andrea Mercado · Comments (1)
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If you own a business or are in the process of starting one, you need to be on the teleseminar “Social Media and Customer Service“.  Join Dean Mercado of Online Marketing Muscle and Randi Busse of Workforce Development Group as they discuss topics such as: Is social media scaring away your customers?  What does your online reputation say about you?  What is the impact on your business?  Join us for this complimentary teleseminar on Wednesday, September 22 at 12pm (EST).  Sign up information to follow soon!

Categories : Events, Social Media
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Jul
12

Pictures from LIASB June 16 Breakfast with the Board

By Andrea Mercado · Comments (5)
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Here are some pictures from the most recent LIASB Breakfast with the Board meeting on June 16, 2010 where Dean Mercado presented a roundtable discussion on social media.

Categories : News, Social Media
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Jun
15

Making Friends: LinkedIn vs. Facebook vs. Twitter [social media cartoon]

By Dean Mercado · Comments (4)
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While this comic strip by Hubspot is funny, it does in a way give you an idea of how social media tools such as LinkedIn, Facebook, and Twitter are being used… enjoy!

Social Media Expert, Dean Mercado

Categories : Social Media
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May
10

Comedian/ Actress Betty White Rips Facebook on SNL

By Dean Mercado · Comments (6)
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Hey check out Betty White’s monologue on SNL from this past weekend where she rips a bit into Facebook (and its users)… funny stuff.  Word has it though that a Facebook fan campaign is what prompted her appearance on SNL in the first place… hmmm… interesting!  You got to love the power of Social Media!

Facebook Expert, Dean Mercado

Categories : Social Media
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Aug
04

Facebook: Gold Mine or Waste of Time?

By Dean Mercado · Comments (0)
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Social networking is all the rage right now and comes in a multitude of flavors… guaranteed to be something for everyone. There is one however that appears to be on fire right now… and that’s Facebook.

Millions are using it and thousands upon thousands are joining into the craze every day.

So the big question becomes… how about for business… does it make sense to use Facebook as a means to promote your business?

In one word… absolutely! And here are 10 great reasons of why you need to be on Facebook now:

1. Use It to Promote Your Brand
Dunkin Donuts has Facebook users passing out virtual treats from their menu… creating massive top-of-mind and brand awareness. Why not do something similar?

2. Use It to Do Highly Targeted Prospecting
Facebook makes it real easy to both locate and open up conversation with people with specific interests and commonalities.

3. Use It to Connect On a Deeper Level with Your Prospects and Clients
People buy from people, not businesses. Leverage Facebook to become more personable, human, and reachable. Write on your “friends” walls… add some photos of yourself… use Facebook’s “Groups” feature to build your own community within Facebook… the possibilities are endless.

4. Use It to Promote Your Specials and Events
Facebook provides a number of ways to automatically notify your “friends” on Facebook of any time sensitive special or event. For starters try a combination of Facebook’s “Events”, “Status”, and “Wall” features to let others know what you’ve got going on.

5. Use It to Drive Traffic to Your Web Site
Provide some links throughout your personal profile as well as create a page for your business that contains links that drive prospects back to specific areas of your business’s web site.

6. Use It to Improve Your Search Engine Rankings
As far as improving your overall search engine rankings, there is nothing like one-way incoming links from highly popular and trafficked web sites such as Facebook. According to Alexa.com, at the time of this writing, Facebook is ranked as the 8th most popular site on the web… that means out of all the web sites that exist on the Internet today… and there’s a lot of them… there are only 7 web sites that are more popular than Facebook.

7. Use It to Do Highly Targeted Advertising
Yes this one does cost money however because of the amount of information that Facebook knows about its members, it has the power to pinpoint where your ads are placed… thus giving your ads a greater chance at success than most advertising mediums.

8. Use It to Increase Your Credibility
Position yourself as an expert in your field by sharing some tidbits of wisdom on a regular basis and soon prospects will being seeking you out. Again leveraging features such as “Events” and “Groups” will set you well on your way to accomplishing this.

9. Use It to Obtain Easier, More Direct Access to Mentors
Outside of the Facebook world, what I’ve found is that it has become more and more difficult to reach mentors directly. Typically there is an assistant of some sort playing traffic cop. While in Facebook, at least at the time of this writing, I’ve found it much easier to reach the actual person I wanted to reach. They were actually managing much of the Facebook interaction themselves. Now what you do with that access is up to you.

10. Use It to Aggregate Feeds from Your Other Sources
Whenever I update my blog, a notification gets posted on my “Wall” for all my Facebook friends to see. Whenever I “tweet” using another Social Networking application called Twitter, again my Facebook profile is automatically updated. This stuff is powerful! Talk about working smarter not harder. Facebook, especially with the large assortment of add-in applications, has the capability to integrate some of your key online marketing tactics with your Facebook profile and pages.

So in closing, the name of the game is changing, and that game for right now at least is Facebook. In my opinion, Facebook is the epitome of where the Internet is headed. It provides an environment that fosters community, is experiential, interactive, immediate, unique, and completely addictive. And take it from me… these are all really good things for your business and Facebook.

Copyright 2008 Online Marketing Muscle — All Rights Reserved.

Dean Mercado, Facebook expert

Categories : Marketing Strategy, Social Media
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Feb
06

Social Networking: 10 Keys to Increase Your Networking Success Online (Part II)

By Dean Mercado · Comments (0)
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In Part I of this two-part article series, I shared five keys to increase your networking success online using Social Networking. To quickly summarize, they were:

  1. Personalize Your Invitations to Connect
  2. You’ve Got to Give In Order to Get
  3. Think Quality, Not Quantity
  4. Be Authentic
  5. Open the Door and Let Them In

Now there are tons of additional keys that we could talk about, however here are five more great ones that if you apply them diligently, only good things will happen.

6. Know Your “Why”
There’s that dreaded question again… you know… the one you know you need to ask yourself but you often hate to… what’s your “why”… What’s your “why” or your reason for social networking in the first place? And what results are you seeking for your efforts? Knowing your “why” is not only critical for your success in Social Networking, but for any marketing activity you engage in.

7. Wherever You Choose To Play, Play Hard
As much as you may like to, you just can’t market yourself effectively on every Social Networking site out there… there are just too many them. I’m not saying not to have a profile in a bunch of them… I’m all for free marketing. What I am saying is choose a select few to play hard in. These should be the ones that strategically give you the best chance at connecting with your target market. Go deeper than just creating a profile. Use these to connect with others regularly and build strong relationships… the kind of relationships that may eventually bear fruit.

8. The Power Is In the Follow Up
Just like in the offline world, it’s not enough to meet someone once, exchange business cards, and do nothing. If your objective was to do nothing, why waste your time, and theirs, in the first place… time is money. Have a plan for follow-up! Know “who” you’re going to follow-up with… by “when”. And know “how” you’re going to follow-up with them… and “why”. As you mine your contacts deeper by continually following-up, the real gold starts to surface. Remember it’s not only who they are that counts, but who they know as well. And people generally are more likely to introduce you to their network once they know, like, and trust you… so continue nurturing those relationships and watch new doorways open!

9. Be a Connector
Want to improve the quality of both your current and future contacts? Then make it a primary objective to continually find ways to add value to them. The Law of Attraction tends to kick in here as like attracts like. The more value you give, the more value you get as others tend to flock to and mirror those they respect and appreciate. The best way to add value to relationships, help others get what they want. Regardless of what it is they want, just about anything is possible through relationships. So who do you know that may add value to someone else you know? Connect them and they’ll both be grateful that you were thinking of them. And because of the “Law of Reciprocity”… as author Robert Cialdini shares in his great book “Influence”… those now happy contacts quite possibly will feel a sense of obligation to reciprocate and help you back.

10. Don’t Be Afraid To Ask For What You Want
It’s this simple… you don’t ask… you don’t get. In my observations, people are generally very willing to help others… they’re just not sure how they can… so tell them how… give them a little nudging. Be willing to ask for help and get others in the habit of helping you. No one should be above asking for help once in a while. Just don’t become a “taker”… you know… someone who’s apparently only concerned with their own well-being.

So in closing, Social Networking can be a tremendously valuable marketing strategy for both you and your business. I highly recommend that if you haven’t already, make the effort to test the waters a bit and see whether or not it makes sense for you. But remember, you’re likely to get out of it what you put into it, so if you’re going to play here, play hard. In order to really benefit from Social Networking or any type of networking activity for that matter, continually work at establishing mutually meaningful and lucrative relationships.

Copyright 2008 Online Marketing Muscle — All Rights Reserved.

Social Networking Expert, Dean Mercado

Categories : Networking, Social Media
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Jan
30

Social Networking: 10 Keys to Increase Your Networking Success Online (Part I)

By Dean Mercado · Comments (0)
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Social Networking is all the rage! Web sites like MySpace, Facebook, LinkedIn, Ryze, and more are popping up every day and working their way not only into our personal lives, but our professional lives as well. As a business professional, Social Networking can be your biggest boon… leading to new connections you may have not been able to make any other way – without great difficulty that is; Or, it can be your biggest bane… enticing you to continuously waste your most precious commodity, your time. The choice is yours. Social Networking can become whatever you want it to become for both you and your business. Now anticipating that you want value for your efforts, in this 2-part series, I’m going to share with you 10 keys that can help make your online Social Networking efforts a success.

1. Personalize Your Invitations to Connect
Just because you can hide behind your computer doesn’t give you an excuse to be lazy. Give people a reason to want to connect and network with you. Don’t send dry and impersonal invites to connect … ever! I don’t care who you’re looking to connect with. In my opinion, because of its already built-in cold nature, social networking requires even more personality and vitality injected into it, than traditional offline networking.

2. You’ve Got to Give In Order to Get
Nobody likes to hang out around the proverbial “taker”. You know… the type of person you don’t pick up the phone for when they call… thank you Caller ID! So to make sure you don’t end up like our friend “taker”, always be on the lookout for, as Dr. Stephen Covey says in his much heralded book “The 7 Habits of Highly Effective People”, opportunities to make deposits into the personal bank accounts of others.

3. Think Quality, Not Quantity
Social Networking shouldn’t be a popularity contest to see who has the most connections. You’re better off having fewer mutually lucrative and beneficial relationships than having tons of connections that bear no fruit.

4. Be Authentic
Nobody likes a liar… a cheater … a fake… a phony… or whatever you call someone who presents themselves as something they’re not. Be true to yourself and others and your natural magnetism will shine through. And it’s that magnetism that brings stronger more genuine connections that can really bring results. Yes we can all improve our game a bit here or there but, trust that you’ll bring more to the table when you’re being yourself.

5. Open the Door and Let Them In
The more you’re willing to share about yourself, the more parallels others can draw between you. These parallels can serve as a great stimulus for conversations to begin. Having things in common certainly helps break down comfort-level barriers. People tend to be more willing to connect and engage in conversations with others who share similar backgrounds, experiences, tastes, hobbies, et cetera. So be willing to share a bit about you. Just be careful not to share anything you wouldn’t want everyone in the world to know because once it’s posted online, it’s available to all to see.

So in closing, remember that these keys only work if you diligently and consistently apply them. And I firmly believe that much like the offline world, strong relationships lie at the core of any and all business success.

Copyright 2008 Online Marketing Muscle — All Rights Reserved.

Social Networking Expert, Dean Mercado

Categories : Networking, Social Media
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