Book Review: It’s Not About You

Dean Mercado Coaching & Strategy 0 Comments

It’s Not About You: A Little Story About What Matters Most in Business

By Bob Burg and John David Mann

Dean's Rating - 4 Stars
It's Not About You: A Little Story About What Matters Most in BusinessIt's Not About You: A Little Story About What Matters Most in Business

I don’t know about you however I personally enjoy parables… especially when they impart a powerful message!  I found this quick read to be fun, enlightening, and engaging… I couldn’t put it down.  Enjoy my book review.

What initially drew me to this book though was when co-author Bob Burg on a Twitter chat (#SMManners) one evening shared the title… “It’s Not About You”! Wow I resonated with that! And as I sat with that title alone, it provided me a wonderful opportunity to solidify and refine my approach both personally and professionally.  So after reading the entire book, I’m looking forward to contemplating the main character Ben’s 5 keys to legendary leadership and exploring how I can further integrate them into my business practice!  The keys are as follows…

Key #1: Hold The Vision
Key #2: Build Your People
Key #3: Do The Work
Key #4: Stand For Something
Key #5: Share The Mantle

Read the book… discover the keys… and if you’re like me, enjoy the process that follows!

Once done, I’d love to hear the insights you may have gained from the book!

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