9 Marketing Credos for a Thriving Business
By Dean Mercado
1. Differentiate or Die! You Must
Stand Out From the Pack. Don’t become another “me too” option for
your prospects to choose from. When you allow this to happen, you
position yourself to compete only on price – a tough arena to play
in.
2. You Are in Two Businesses... The
Business of DELIVERING Your Products and Services AND The Business
of MARKETING Them. You're better off being a GREAT marketer and
have adequate ability at what your business delivers than have great
ability at what your business delivers and be an average marketer.
3. Know Thy Target Audience! Who
exactly is your ideal customer? What do they look like? Where do
they hang out? What is their decision making process? Keep
drilling down until you are crystal clear and can visualize them in
your head. Then focus your marketing efforts directly at them.
4. The Internet is Simply Another
Medium to Reach Your Target Audience – Don’t Be Intimidated by it!
You do not need to be a computer expert to market your business
online. Nor do you need to go it alone. Help is all around us, we
just have to ask for it.
5. Consistency Is Key! This is
where the old cliché “Out of sight out of mind” really holds true.
You must have consistency in the look, feel and frequency of
delivery of your marketing efforts. This builds a level of comfort
between you and your prospects and helps you maintain “top of mind”
presence with them.
6. Apply the Rule of Five to Your
Marketing Efforts Every Day. Commit to doing at least 5 things
per day to market your business and see your business soar!
7. Have a Plan! Know the 5 W’s –
Who, What, When Where, and Why of every marketing initiative you
take. Add to that a financial forecast for your marketing efforts
and you are golden!
8. Diversify Your Efforts! Don’t
put all your marketing eggs in one basket. Have multiple marketing
tactics going at all times so that you always have a bread-winning
marketing tactic.
9. Tap Into Viral Marketing! Get
others promoting and selling for you.
© 2005 Online Marketing Muscle -- All
Rights Reserved.
Dean Mercado is an Internet marketing coach, strategist, author,
and speaker. Dean and his company Online Marketing Muscle help
entrepreneurial professionals leverage the power of Internet
marketing to turn their businesses into money magnets. Visit
Online Marketing Muscle for many more Internet marketing tips. |
